How short run printing can help alleviate a tight budget

How Short Run Printing Can Help Alleviate a Tight Budget

All businesses occasionally run into budgeting snafus.  Maybe you are a small starter business that has not earned extra capital yet.  Maybe you have been hurt by the slower economy and cannot afford to spend a lot on marketing.  Maybe you spent too much on the last marketing campaign and are trying to reign your spending in this time.  Whatever the reason, short run printing can help you if your budget is tight.   Here is a look how.

Marketing Materials

Any good business knows that marketing is essential for drawing in new clients.  However, marketing can become expensive.  And sometimes you do not need a huge run of brochures, flyers, or posters for your campaign, which means bulk printing is not useful for you.  Utilizing short run printing can allow you to maximize your marketing dollar while printing just what you need.

On demand printing allows you to just print what you need – whether that is one brochure or 100.  Keep in mind that this printing method does have a higher price per unit, but unless you need the larger units called for in bulk printing, your bottom line still remains lower.  Keep in mind that offset printing runs usually have a minimum purchase amount, as well as setup costs.  If your needs do not meet these minimums, you will save more on your actual cost by printing on demand.

Faster Turnaround

Time is money, particularly in the business world.  In some cases, you cannot wait for weeks or months for your bulk order to be printed.  Short runs and printing on demand allow you to get the materials you need right away so you can take advantage of the market and make the sale.

Customize Your Campaign

You know you need to market, but not every company wants to start out with a multi-million dollar ad campaign.  Utilizing short run printing allows for many options.  You could create a soft launch to test how well your marketing ideas appeal to your target audience.  If the campaign works, then you can invest more money into it.  If the campaign flops, you thankfully only invested a small portion towards testing the strategy.  If you are a smaller company, you can use on demand printing to print marketing materials as you need them to eliminate waste and keep your budget in check.  As you make sales, you can reinvest a certain percentage towards printing up new marketing materials.

Customization

Occasionally you may want to customize your marketing materials.  Maybe you want to do a “one day only” sale or offer a special campaign to the clients on your mailing list.  Since you will be targeting a smaller audience, you won’t want to spend the same amount as a general campaign on marketing this special event.  Short printing runs allow you to easily customize your materials to what you need now without having a lot of excess.

Reduce Waste
You might not think about it this way, but every brochure you don’t hand out is essentially marketing dollars gone to waste.  For some companies, as much as 30% of each campaign ends up in the trash bin instead of in the hands of a client.  That adds up to a lot of advertising dollars!  Save your company money by only printing what you need, when you need it.

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