How to commission sticker printing on a budget

How to Commission Sticker Printing On a Budget

There are many ways to commission sticker printing, even if you are on a budget.  In fact, sticker printing can be one of the most cost effective marketing tools that you have in your arsenal.  Here are some ideas for maximizing the effectiveness of your sticker printing.

Shop online for bargains

The first step to sticker printing on a budget is to shop for bargain printing deals, and in most cases, heading to the internet is the easiest way to find a great deal.  There are online printers that can offer different sticker printing options for affordable prices.  Just remember to do your homework when you are choosing a printing company – a cheaper price won’t be worth it if the stickers are of poor quality.

Keep design in mind

If you have a small budget for your sticker printing, there are many ways to cut back on costs.  One of the biggest elements is the size of your stickers.  Choosing a medium-sized sticker over a larger-sized one can help you to cut back printing costs dramatically.  While you should keep in mind that some of your design elements may need to be changed to keep visibility and legibility on a smaller size, you can save enough in costs to make the design changes worthwhile.  

Think about your materials

Another area where you can cut back your sticker printing budget is in the types of materials that you use to print.  For example, you may find that some coating options are more affordable than others.  In addition, a two-color format can be just as eye-catching as a four-color format, but can save you significant amounts of money during the printing process.

Think about your entire marketing plan

If you combine your sticker printing with other printing needs, you may be eligible for special pricing discounts from the printer, or you may find that there are special packages available for you.  Before you embark on your sticker campaign, think about other modes of advertising you may also need, such as flyers or brochures.

The quality vs. quantity game

Depending on the use that you have planned for your stickers, you may be able to sacrifice quality in order to get a higher quantity.  For example, if you plan on handing out stickers at a local trade show and know that they will get stuck to shirts and then removed a few hours later, you can opt for a lower-quality sticker that allows you to print higher amounts for the same amount of money.  

However, don’t sacrifice quality when it comes to stickers that need to stay adhered, such as bumper stickers.  Stickers that are designed for some sort of permanence need to be of a higher quality so that your message continues to shine long after the sticker is applied to a surface.

With the right amount of planning, sticker printing can be done on a budget and still be highly effective as a marketing tool.

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