How to make money and make a difference – part 2 of 2

How to Make Money and Make a Difference – Part 2 of 2

Looking for a way to earn money from home while making a difference in the world? If your search turned up futile for a home-based business with a mission for global change, you could always find an easy-to-run business that frees up more of your personal time, allowing you to contribute to causes you support. Alternatively, you can start your own business with a mission to make a difference. Here are some ideas to consider.

The Big Picture: What kind of difference do you want to make?

You could either approach this from looking at the world’s most prevalent problems (hunger, shelter, environmental, etc.) or you can target something you personally are passionate about (helping children, troubled teens, sports, crafts, nature preservation, etc.) and work from there. First, get an overview idea of how you would like to make an impact.

Get Specific

Once you have a global idea of what you’d like to do, get specific about how you want to contribute. For example, if you chose “the environment,” you might get more specific and say “recycling.” Now we can begin to see what kind of business you could craft around this specific aim.

Start Local

Even if you have aspirations of global change, it pays to start local. Gather your local resources, including family, friends, co-workers, neighbors, and branch out to community leaders and decision-makers. Identify the greatest local problems involving your issue and make a list of potential solutions. For example, if the biggest recycling problem in your neighborhood is that most people don’t recycle, then think of some potential solutions. You may choose to interview some people to gather pertinent information (for example, go door to door in your neighborhood on recycle day, knock on doors where the recycle bin isn’t outside, and ask people what would it take for them to recycle consistently? Make a note of the answers you get and find a way to solve that problem.

Monetize

Next, look at your list of solutions and see which ones could be monetized. This step may require input from a colleague or associate, or a business-minded person. This step focuses your attention on which solutions could become profitable (since the purpose of your business is to make money and make a difference). It might involve crafting and selling products made from recycled or sustainable materials, or it might involve providing a service or creating a completely new concept.

Global Impact

Before launching your business, consider its potential for global impact. If you truly want to make a difference on a global level, it would be wise to consider this angle before choosing a business name, creating marketing materials, or developing a brand. Leave yourself room for global expansion. For example, “Sacramento Recycling Solutions” doesn’t necessarily fit for a global company in the same way that “Recycled Solutions” would.

Good luck with your entrepreneurial endeavors and congratulations on your decision to make a difference.

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