How to source wholesale jewellery online part i

How to Source Wholesale Jewellery Online Part I

There are two traditional methods of sourcing jewellery from wholesalers. The first method, most widely used by small, independent retailers, is to visit a showroom of one of the many established wholesalers in person. The second method, more common amongst larger chains and businesses, is to have a rep from these same wholesale companies pay you a visit with a collection of catalogues. The problem with both of these methods, is you’re very limited in the number of wholesalers you can see, and in the new lines of jewellery you can find.

How many showrooms can you visit in a day? And how many sales reps can you convince to come visit you, if you have the time?

The solution, as with just about every business and commercial decision these days, is to look online. The number of wholesalers, both new and established, that have an online presence is growing every month. And retailers who look online can often find new and exciting lines of jewellery that can be difficult, if not impossible to source elsewhere.

Online businesses are more than simply arms of already established businesses. In many cases, the best online companies do not have an offline presence at all. Companies such as Amazon and Dell started online, and continue to sell only online. The wholesale jewellery business is no different. While it is true that many of the wholesale companies with large showrooms and sales teams do have websites, they are rarely numbered amongst the best online jewellery suppliers.

Running an online business is not the same as selling from a showroom, or having an experienced sales rep sit in front of a customer for two hours pushing the merits of their necklaces or bracelets. Online, the quality of the jewellery needs to be good enough to sell itself. The customer is in control at all times, and can leave at any moment. You’re competing with 1001 other online wholesalers, many of them selling similar lines to yourself, at similar prices. Established, bricks and mortar wholesalers, have no advantage in the online world, where everyone operates at the same level.

But with so many web wholesalers to chose from, how do you find the good suppliers? The purpose of this article is to outline the different methods of finding wholesale jewellery suppliers online, detail the pros and cons of each, and in doing so, point you in the right direction for when you begin your own search. Only a small percentage of jewellery retailers have yet embraced online purchasing, and it is these very retailers who are finding the best of the new suppliers, and the most original and unique lines of new stock.

It’s a well known fact that large, long established businesses are loathe to change. This is as true of jewellery wholesalers as it is of any other business. What this means for retailers, is that if they continue to source their jewellery the old fashioned way, they are in real danger of being left behind. And with the current economic climate being anything but forgiving, this is not somewhere a retailer wants to be.

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