How to win customer loyalty

How to Win Customer Loyalty

Copyright (c) 2009 Alan Gillies

An incredible variety of books have been passed around about the pivotal role that customers play in the success of all organizations. A great deal has also been discussed about the tactics that organizations should employ in order to attract and keep these customers. Do any of us actually have the time to look through the ever increasing volume of articles and research papers? Do you want to know the winning method for running your own business – without having to allocate your time to skimming through rows of books and magazines? If your problem seems related, then read on. These ideas are organized here in a short and to the point style, helping you – “step by step”, to create your own customer-oriented success strategies.

- Today’s customers have more selection than they can even understand, and due of this, the endeavour of maintaining customer loyalty is becoming very difficult for businesses everywhere. Customers really want to stick to particular companies, but they end up switching when their existing company isn’t able to provide them with the quality personal service and rock-bottom prices they feel they deserve. Treat your customers as more than mere money machines and try to understand them – strike an emotional cord.

- Be sincere with your customers. Customers don’t need your attitude; they look forward to your empathy. Listen to what your customers are saying, clarify their needs, and then do all you can to help them reach their goals.

- Treat your customers seriously – they can be smarter than you think. Take periodic feedback from your customers and incorporate their ideas into your products and services.

- Your responsibility isn’t finished when the customer leaves the shop with the item. The real challenge, in fact, starts after that. Tracking the customers to learn their level of satisfaction and the overall workings of the purchased products will leave your customers with a pleasant thought that there is someone listening to their grievances.

- Lastly, small gestures can leave lasting impressions. Try to keep track of the Birthdays and Anniversaries of your usual customers. Always strike up a friendly conversation when a customer walks into your place of business. Help them to choose the best product or service for their needs, and most importantly of all – never fleece them.

These simple strategies can help any business become a favourite among its customers. For businesses that can’t blow a million bucks on advertising, these five tips can act as a means toward understanding customer psychology. Winning customers doesn’t always require rigorous effort and planning. Sensitivity in your business dealings along with a great price and a humane approach is all that might be needed to win the long lasting loyalty of your customers.

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