International trade shows

International Trade Shows

No doubt, International trade exhibitions or shows form the biggest of tools that facilitate your expansion or new foray into an international trade. Although you can get a deeper peek into product portfolios on display, international trade shows set stage perfectly for diligent players to explore and setup fool proof supply channels with exporters, more than anything else.

Unless you are an established corporate in international trade, you can hardly afford to miss out on an international trade show except for when you are not looking for some simple product range. You will be able to meet and interact with a number of competing manufacturers quickly and make your judgment of possible alliances with them in a better fashion than what could be possible from your office.

Here are the some fundamental truths you will certainly appreciate when attending an international trade show.

1. The people you come across at the international trade may just be agents representing manufacturers and not the manufacturers themselves. Even an agent may prove good for you if you are looking for a simple product or the quantity of your sourcing plan is small. The agent will be in a better position to communicate in English having experience in dealing with foreign importers.

2. Regardless of who you are interacting with in an international trade, try to gather as much information about the product and transactional details as possible. This is also the place where you can tell a scammer from an actual seller/representative, for true representatives from a factory will definitely be able to completely satisfy you unlike scammers.

3. On the flip side, in an international trade exhibition, you will not be able to see what all the company is capable of producing but only the products on display that given day. Nevertheless, you can interpolate and judge from your interactions, how good other products can be.

4. Unlike in a factory visit, you will not be able to see what parts or portions, there of, are truly from that manufacturer and not from a third party source on whom you have no control, whatsoever.

5. Another drawback with international trade shows is that the unlikelihood of getting commitments in writing even if you are dealing with a person that represents the factory, he is seldom the real decision-maker.

Certain elements can not be estimated, even in an international trade exhibition. Although, international trade fairs are must, at best, they are information exchanges.

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