Know your focus: target audience

Know Your Focus: Target Audience

Consumers share numerous common interests and beliefs. Anything ranging from soccer to photographer and everything in between, the connection can be just about anything. The same interests that bond people are the same things that help connect them to businesses. Before a company can promote a product or service, they need to choose an appropriate target audience.

In marketing and advertising, target audience (also known as target group or target market) is the most important group of people that an advertising campaign is aimed at appealing to. Deciding on a target audience helps to establish a significant foundation for any business. Once it is understood who your target audience is, learning more about them will make easier for a company to market.

A target audience can be selected by collecting information that deals with either demographics or psychographics.

The more a business knows about their target audience, the more persuasive a business will become. It is best to understand the problems that they may have and the language they speak.

For example, if you are a social network website which allows your visitors to post blogs, videos, statuses, and comments, more than likely your target audience will consist of individuals who enjoy writing (bloggers; young or old), taking photos (professional and amateur photographers), and those who like to record their minute-by-minute life happenings (teens; adventurists). 

Examples of Different Target Audiences:

  • Web Designers
  • High School Freshmen
  • SUV Lovers
  • High-Income Families
  • Videographers
  • Tiger Woods Supporters
  • Time Warner Users
  • Mountain Bike Riders
  • Young Adults (Ages 21-24)

About CODANK Charlotte Web Design

CODANK is a top Charlotte Web Design and Internet Marketing Company located in Charlotte, NC. The company is dedicated to providing a broad range of web design services. CODANK specializes in Search Engine Optimization (SEO), Graphic Design, Online Marketing, and Web Design and Development.

For more information, visit CODANK Charlotte Web Design and Internet Marketing Company at www.codank.com

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