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How can small businesses squeeze more sales out of a lead generation funnel

How Can Small Businesses squeeze More Sales Out of a Lead Generation Funnel?

Solo entrepreneurs, home based businesses and small businesses are all faced with the uncertainty of these tough economic times. Despite all the doom and gloom, one thing that is for sure is that there will be survivors. But … “Who will they be?” “What are they going to do to make it happen?” Luck will not play the biggest part of getting through these times. It is probably safe to say that the ones who do get through this and actually grow will have taken very deliberate actions to make it so. What then will these businesses do?

The obvious first step is to streamline the costs of doing business without compromising quality to customers. This means that they will take the time to find vendors who are offering better prices, look for ways to streamline staffing costs (telecommuting, virtual assistants, cutting back hours), becoming more energy efficient (traveling less, lowering heating and cooling costs), find more affordable health insurance options and so forth. Once they have streamlined, smart businesses will continue to look for ways to get more for less while trying to increase the value that they provide to their customers.

The first place to get more for less is by finding more effective marketing strategies. It is crucial to note that the only type of marketing that should be cut is ineffective marketing. Existing marketing programs need to be evaluated for their effectiveness. Low ROI marketing strategies should be abandoned and replaced with those that have a high ROI. Effective marketing is essential for getting in front of potential customers as well as staying in front of existing ones. This is not the time to ignore your existing customer base. After all, it takes six times as much money to acquire a new lead as it does to market to an existing one. Smart businesses recognize that effective marketing is their lifeline to the future.

What is the best place to start? Systems that organize and automate essential processes for small business will create a high ROI. The best place to get started is by using a customer relationship management program (CRM).

CRM is much more than a contact management system although this is one of the functions that these programs can perform (sometimes they will coordinate with an existing one such as Outlook). CRM is the master organizer for so many different processes that a small business has. It provides a means to track and segment all customer information and then track what has been done and what needs to be done. It allows the various departments such as marketing, sales and customer service to be aware of the needs of any given prospect or customer and what needs to be done next.

What would this mean to a business that has a presence on line? It means that a prospect is able to fill out a contact form 24 hours a day/7 days a week. The prospect that fills out this form will now be tagged as a prospect in the CRM system. Depending upon the information that was checked on the form (e.g. newsletter request, product information desired etc.) the prospect will have additional tags that indicate the interests of these prospects. Depending on the type of form that was filled, the database may also now contain demographics such as age, location, occupation and so forth. All of these would be tags that help segment the list. The segmented lists will be connected to appropriate email follow up sequences that automatically send out information, education and marketing materials over a period of weeks, months or year.

This one capacity of CRM has enormous value. Consider that 80% of small businesses fail to follow up with prospects beyond three attempts and that it typically takes seven or more “touches” for a prospect to become a customer. The tragic end result for businesses that fail to follow up is that they are warming up their leads for their competition.

What else can a CRM system do? Automatically sending welcome messages, customer satisfaction surveys and promotional materials will create future sales opportunities.

It can also organize affiliate programs, billing and so much more.

A good CRM will be able to use multiple channels to communicate including: emails and newsletters, fax broadcasts, voice blasts, and direct mail post cards. An automated system is highly cost effective and efficient at generating new and repeat sales. CRM is also a time and energy saver and ultimately the best way to squeeze more sales out of any lead generation funnel.

Injection molding

Injection Molding

Do you know the name of the process by which most plastic solid materials are produced? It is called Injection molding. It is a simple process. However, the process may require practice for efficiency.

What is the process of Injection molding?

During the process of plastic injection molding, the plastic is heated till it melts and is introduced, under pressure (injected), into a mold. The mold may be made up of any metal such as steel or aluminum. The molten form is then allowed to cool down and set into a solid form. The plastic material thus formed is then retrieved out of the mold.

The actual process of plastic molding is just an expansion of this basic mechanism. The plastic is let into a barrel or chamber under gravity or force-fed. As it moves down, the increasing temperature melts the plastic. Then, the molten plastic is forcibly injected into the mold under the barrel with an appropriate shape. As the plastic cools, it solidifies. The plastic molded like this has a reverse shape than that of the mold. A variety of shapes both 2D and 3D, can be produced by the process. The process of plastic molding is cheap due to the simplicity involved and the quality of the plastic material is modifiable by changing the factors involved in the custom injection molding process:

- The pressure of injection can be changed to change the hardness of the final product.

- The thickness of the mold also governs the quality of the article produced.

- The temperature for melting and cooling determine the quality of the plastic formed.

ADVANTAGES

The major advantage of injection molding is that it is very cost effective and fast. Apart from this, unlike the cutting processes, this process rules out any undesired sharp edges. Also, this process produces smooth and finished products that require no further finishing.

For more knowledge on injection molding, you may visit us at www.emachineshop.com. We are the first online service to provide the opportunity of ordering virtually any machine part over Internet through our website. You will be provided with free design software, which lets you draw and order the machine part you want. The software provides instant pricing information and once your order is confirmed, the parts will be delivered where specified. Let the world’s first online machine shop provide you virtually with any type of custom part. Visit the site www.emachineshop.com and get detailed information about the site.

John moore can provide houston window replacement

John Moore Can Provide Houston Window Replacement

Thinking about ways to reduce those high energy bills? Consider John Moore Services’ Houston window replacement. Using new vinyl double pane Energy Star qualified windows and doors, John Moore can provide Houston window replacement that will highlight the beauty of your home and help lower bills, too. With heating and cooling in Houston costing so much, anything that can help relieve the strain of high bills is a blessing. With our Houston window replacement, we use Energy Star windows with Low E coating. This will absorb the heat and reflect UV rays resulting in you having to use less energy to heat your home or cool it off. Also, with our Houston window replacement, your furniture can stop fading thanks to Energy Star windows protecting them up to 75 percent. Window replacement in Houston is easy with John Moore Services. It is a wise choice for those who are looking for ways to save money, have a beautiful home and protect the environment all in one. Having your windows replaced can do so much for your home. Try our Houston window replacement today and start lowering those high energy bills.

Reduce Energy Bills by 15 Percent
There are lots of benefits to using our Houston window replacement service. By installing vinyl double pane windows and doors with Low E glass, you energy bills can go own by as much as 15 percent. This can result in huge savings for you especially during a tight economy. Houston window replacement with John Moore Services can be just the thing to help lower bills and make your home more comfortable than you ever imagined. Another aspect to our Houston window replacement is the fact our windows come with multi-chambered vinyl frames that insulate your home from unwanted noise. Our windows are also security laminated for better protection. Our Houston window replacement service is geared toward keeping your home comfortable, lowering your bills and looking great as well. Try our Houston window replacement service today.

Expert Installers Will Do the Job
When you decide to get Houston window replacement from John Moore, our expert installers will arrive at your home to do a free in-home consultation. Then, they will see what you need, inspect the current doors and windows, give an estimate and clean up when they are finished. There are lots of good things about our Houston window replacement. If you would like to try our window replacement in Houston, call us today. For more on our Houston window replacement, just browse through our web site.

How to build a barbecue for under $1

How To Build A Barbecue For Under $1

I went into my local garden centre recently to find that the whole place have been completely re-vamped and a massive area dedicated to barbecues and smokers. What did this tell me?……..Two things:-

1.Barbecue grills and outdoor smokers continue to become more popular recreational equipment.
2.There’s money to be made!

Let’s face it; the smartest “in your face” displays have got to be for the products that carry the biggest margins, right? Having spoken to the manager I think maybe it’s the accessories where a killing can be made but whatever the case, you can quite easily spend a serious amount of cash on a new barbecue grill and that will be completely wasted money if you buy the wrong thing.

Consider the situation twenty odd years ago before modern manufacturing techniques, globalization and low cost country sourcing, the situation was even worse for someone with no income and lots of leisure time (you guessed it, I was a student!). CD’s had just appeared on the music shelves (a big drain on cash compared to vinyl), I don’t think the word download was in our vocabulary and certainly the thought of getting free barbecue recipes off the internet could be nothing more than a dream.

I was doing what students do best – having one long party! But the opportunity to have a barbecue party was nil because we simply couldn’t afford to buy a barbecue, and to a confirmed outdoor cooking enthusiast. It was at this point that I decided to build my homemade brick barbecue out of 16 second hand bricks and two cake cooling trays.

Not only is this a great low cost introduction to charcoal barbecue grills it’s also a wonderfully portable system too. Simply lay 8 bricks on the ground in two rows of four to make a square. On two sides place 2 bricks (on their sides) and place another 2 bricks on top so that in cross section you’ve now got a U shape. Throw the charcoal on the brick base a span two cake cooling grids across the top and there you have it.

The cake cooling trays are really cheap in the supermarket and (as a true student has to) the bricks were acquired one night from a local housing development. So with the barbecue complete, how did I get hold of some good free BBQ recipes?
Well that’s where it all started to fall apart and a process of enthusiastic trial and error began. I’m pleased to say that those early formative years have paid off handsomely; all my friends still love my outdoor cooking and so much so that BBQ smoker recipes.com was born to document mine and my friends’ tasty creations.

If you do give the low cost barbecue a try, notice how the bricks heat up and create an “all round” heat. Not only is it cheap, it’s actually very effective too! I now have a ceramic barbecue at home and yes, it did cost more than $1, and this takes the heat retention to the ultimate. If you get hooked on outdoor cooking after trying my low cost grill then maybe it’s time to start saving?

How to grow mushrooms in sheds

How to Grow Mushrooms in Sheds

Anyone who has a snug, warm shed, may have a good mushroom house, but it is imperative that the floor should be dry, and the roof water-tight. Of course a close shed, as a tool-house or a carriage-house, is better than an open shed, but even a shed that is open on the south side, if closely walled on the other sides, can also be made of good use for mushroom beds. While open sheds are good enough for beds that yield their crop before Christmas, they are ill-adapted for midwinter beds. The temperature of the interior of a mushroom bed should be about 60° during the bearing period, and the temperature of the surface of the bed 45° to 50° at least; if lower than that the mycelium has a tendency to rest, and the crop stagnates. Now this temperature cannot be maintained in an open shed, in hard frosty weather, without more trouble than the crop is worth. The beds would have to be boxed up and mulched very heavily. And even in a close, warm shed, protection in this way would have to be given, but the bed should not be under the penetrating influence of piercing winds and draughts. The mushroom beds should therefore be made in the warmest parts of the warmest sheds.

The beds should be made upon the floor and as much to one side as possible, so as to be out of the way, and in form flat on the ground, or rounded up against the sides of the shed; in the latter case the house should be well banked around on the outside with litter or tree leaves or earth, so as to exclude frost from the lower part of the walls, and thereby prevent the manure in the beds from getting badly chilled. The beds should be made deeper in a cool shed than in a cellar or warm mushroom house, so that they may retain their heat for a long time.

Shelf beds should not be used in unheated sheds, because of the difficulty in keeping them warm in winter. As a rule, shelf beds are not made as deep as are those upon the floor; hence they do not hold their heat so long. When cold weather sets in it is easy to box up and cover over the lower beds to keep them warm, but in the case of shelf beds, that are exposed above and below, it is more trouble to protect them sufficiently against cold than they are worth.

Generally speaking, the term shed is applied to unheated, simple wooden structures; for instance, the wood-shed, the tool-shed, a carriage-house, or a hay-barn. But we often use the name shed to designate heated buildings as the potting and packing sheds of florists. Were it not that these heated sheds are simply workrooms, and where there is a great deal of going out and in, and, consequently, draughts and sudden and frequent fluctuations of temperature, the treatment of mushroom beds made in them would be the same as that advised for regular mushroom houses; but as the circumstances are somewhat different the treatment, too, should not be the same. A warm potting shed is an excellent place for mushroom beds. Here they should be made under the benches and covered up in front with thick calico, plant-protecting cloth, or light wooden shutters, to exclude cold currents and sudden atmospheric changes, and guard against the beds drying too quickly.

September 2017
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