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How starting your own ‘country club’ can skyrocket your revenues

How Starting Your Own ‘Country Club’ Can Skyrocket Your Revenues !

My mom was visiting recently and during our mother-daughter shopping time I noticed something interesting. Almost all of the stores I made a purchase at asked me if I’d like to get on their mailing list. That’s very smart.

However, the WAY in which they did this made a big difference in my answer. I said NO to almost all of them because they simply did not make it enticing for me. I mean, who WANTS more junk mail? So if you simply ask me if I’d like to be on your mailing list, the answer will usually be NO.

But one store in particular got me. First of all, it was a designer clothing store I loved. Second of all, they didn’t ask me if I wanted to be on their mailing list. They invited me to become a “VIP Client”.

Say the words “VIP” to me and my ears perk up. It of course stands for “very important person”. And in general it indicates a level of advantage and prestige. Suddenly I WANTED to be on that mailing list, especially when the salesman explained to me it came with certain benefits, such as early notice on new arrivals, a personal shopping service, and private trunk shows.

And you know what? I would have even paid to be part of that – to be regarded as a VIP.

You see, people WANT to be part of something special like ezine writing. The example above was free. But don’t underestimate how much your clients or customers will PAY to do that, either.

Example: A friend of mine recently shared he pays $15,000.00 a year to belong to the President’s Club of a local playhouse, even though he and his wife could attend each show there for just $150.00. Why would even a loyal attendee want to pay 100 times more? Special treatment like preferred seating, valet parking, invites to VIP functions, private restaurant for members only, networking with a higher level of people, etc.

Another friend of mine pays for membership at a private nightclub here in Los Angeles up on Sunset Blvd. for many of the same reasons (but more so, I believe, because it impresses his dates ; )).

My marketing mentor Dan Kennedy taught me there is a segment of virtually EVERY customer or client group or market who will happily pay FAR above standard prices for convenience, status, and special treatment.

I call it “country clubbing” your business. Why be the driving range with an hourly charge when you can be the classy six-figure membership club down the street? You can offer both of course, but look at what will skyrocket your business FASTER, with less transactions and higher quality clients.

One example of this is my private Platinum Mastermind program, which I launched in 2006 due to overwhelming demand for my personal coaching. This group of 15 serious small business owners each pay $15,000.00 a year to have greater access to me than anyone else, and in a small group setting where we meet 3 times a year at luxurious 4- and 5-star hotels and resorts.

My Platinums are, essentially, VIPs in my world! And because I maintain a bit of mystique about the group, people seem to want “in” even more. (One of my members got cornered in the ladies room at my last Online Success Blueprint Workshop by several attendees who demanded to know how they could get into Platinum!)

I share this not to impress you, but to impress upon you that in YOUR market (yes, *yours*) there IS a percentage of folks who will gladly pay MORE – much more – for a higher level of service or treatment. Remember, you’re not trying to please EVERYBODY, just the select few who can afford that level of service.

So now, take a minute or two and consider how YOU can start your own “country club” for your clients and customers. Whether it’s a VIP level of service or a private client group that meets a few times a year.

To get your wheels turning, imagine this… if you can get 10 people to commit to some type of program that is just $10,000.00 a year, that’s an extra $100,000.00 this year for YOU!

How can small businesses squeeze more sales out of a lead generation funnel

How Can Small Businesses squeeze More Sales Out of a Lead Generation Funnel?

Solo entrepreneurs, home based businesses and small businesses are all faced with the uncertainty of these tough economic times. Despite all the doom and gloom, one thing that is for sure is that there will be survivors. But … “Who will they be?” “What are they going to do to make it happen?” Luck will not play the biggest part of getting through these times. It is probably safe to say that the ones who do get through this and actually grow will have taken very deliberate actions to make it so. What then will these businesses do?

The obvious first step is to streamline the costs of doing business without compromising quality to customers. This means that they will take the time to find vendors who are offering better prices, look for ways to streamline staffing costs (telecommuting, virtual assistants, cutting back hours), becoming more energy efficient (traveling less, lowering heating and cooling costs), find more affordable health insurance options and so forth. Once they have streamlined, smart businesses will continue to look for ways to get more for less while trying to increase the value that they provide to their customers.

The first place to get more for less is by finding more effective marketing strategies. It is crucial to note that the only type of marketing that should be cut is ineffective marketing. Existing marketing programs need to be evaluated for their effectiveness. Low ROI marketing strategies should be abandoned and replaced with those that have a high ROI. Effective marketing is essential for getting in front of potential customers as well as staying in front of existing ones. This is not the time to ignore your existing customer base. After all, it takes six times as much money to acquire a new lead as it does to market to an existing one. Smart businesses recognize that effective marketing is their lifeline to the future.

What is the best place to start? Systems that organize and automate essential processes for small business will create a high ROI. The best place to get started is by using a customer relationship management program (CRM).

CRM is much more than a contact management system although this is one of the functions that these programs can perform (sometimes they will coordinate with an existing one such as Outlook). CRM is the master organizer for so many different processes that a small business has. It provides a means to track and segment all customer information and then track what has been done and what needs to be done. It allows the various departments such as marketing, sales and customer service to be aware of the needs of any given prospect or customer and what needs to be done next.

What would this mean to a business that has a presence on line? It means that a prospect is able to fill out a contact form 24 hours a day/7 days a week. The prospect that fills out this form will now be tagged as a prospect in the CRM system. Depending upon the information that was checked on the form (e.g. newsletter request, product information desired etc.) the prospect will have additional tags that indicate the interests of these prospects. Depending on the type of form that was filled, the database may also now contain demographics such as age, location, occupation and so forth. All of these would be tags that help segment the list. The segmented lists will be connected to appropriate email follow up sequences that automatically send out information, education and marketing materials over a period of weeks, months or year.

This one capacity of CRM has enormous value. Consider that 80% of small businesses fail to follow up with prospects beyond three attempts and that it typically takes seven or more “touches” for a prospect to become a customer. The tragic end result for businesses that fail to follow up is that they are warming up their leads for their competition.

What else can a CRM system do? Automatically sending welcome messages, customer satisfaction surveys and promotional materials will create future sales opportunities.

It can also organize affiliate programs, billing and so much more.

A good CRM will be able to use multiple channels to communicate including: emails and newsletters, fax broadcasts, voice blasts, and direct mail post cards. An automated system is highly cost effective and efficient at generating new and repeat sales. CRM is also a time and energy saver and ultimately the best way to squeeze more sales out of any lead generation funnel.

Jonathan budd review: is he really one of the best network marketing gurus

Jonathan Budd Review: Is He Really One of the Best Network Marketing Gurus?

As a network marketer, I find it hard to produce leads in order for me to grow my network and my prospects. I know that I can make a lot of money in MLM but the problem is I really didn’t know how. I have no clue how to do network marketing and I really didn’t know much about MLM.

Upon searching for some tips about MLM or multi-level marketing online, I came across a lot of articles about Jonathan Budd. I was intrigued about Jonathan Budd and I did a little research about him. I found out that Jonathan Budd is a kid with a dream and vision. He has a purpose in what he wanted to do with his life and he also had passion to back it up.

Jonathan Budd is basically a young entrepreneur who believes that anything is possible in life. He has basically mastered the art of network marketing lead generation and he also coaches many business owners how to become successful like he is.

I also found out that Jonathan Budd started network marketing at the age of 21. Like many people who do MLM, he also struggled during the first few months. He used old strategies in multi level marketing, such as hotel meetings and business cards, which is what I was exactly doing.

The main difference between Jonathan Budd and struggling MLM business owners is that he never gave up. He just kept pushing for success.

I also found that that within his first 3 years in working very hard online, he had created a multi-million dollar company, which is still running up until today. He also helped build thousands of network marketing down lines in numerous companies. As you can see, this kind of success is what we all want in order to let our business grow faster and also to attract more people.

Basically, Jonathan Budd is an MLM mentor and he runs a tutorship program that will train struggling network marketers on how to turn their business around and really become successful in the world of MLM or network marketing.

I learned about lead generation techniques, how to build websites and capture pages and he also taught me how to brand myself. The foundation of his techniques is based on a proven online method of attraction marketing. I learned how to work smart instead of working hard. And, this is really very effective for me as I was able to generate more leads for my network marketing business and really starting to feel the success.

Jonathan Budd for me is the real deal. He is one of the best network marketing gurus today and he is also one that you can really trust. He even allows people to comment on his personal blog, which means that he has nothing to hide. He has a very good reputation and he can really deliver success if you use his proven online system.

Upon adopting attraction marketing and self branding, I found that I was able to grow my network and start earning huge amounts of money that I never imagined possible. Because Jonathan Budd also taught me how to work smart instead of working hard, I now enjoy time freedom and financial freedom as well. I came out of the rat race thanks to Jonathan Budd and I highly recommend his methods for everyone who is in to network marketing or MLM.

To learn more about Jonathan Budd and how to get leads for free to make some MAJOR income online, make sure you read the instructions in the resource box below.

It’s all about the connection

It’s All About the Connection

How well connected are you these days? One of the best ways to build a business is through networking. Now, I’m not telling you something that you don’t already know, right? Most business owners belong to at least 2-3 associations or networking organizations, such as Amspirit, EWomen, and LeTip. Obviously, by attending regularly and getting involved in your networking groups, you have the opportunity to meet prospects and strategic alliances. Through networking, I’ve met many of my clients, invitations for speaking engagements and even profitable partnerships. My JV partner, Meredith and I, met through, yes, you guessed it, networking. (eWomen Network)

There is just no doubt about it! Good things happen when you get out there and connect with others. People do business with those they know, like and trust. While there are many, many obvious benefits to live, in-person networking, there’s a new kid on the “networking block”, and it’s called Web 2.0.

Basically, Web 2.0 has opened the doors for networking and you don’t even need to get dressed up to do it! Through various online social networking sites, such as Facebook,Plaxo,Linked In,and Twitter our world has suddenly become even more accessible and connected!The beauty of online social networking is the “six degrees of seperation” concept.By connecting with your contacts, you then have the ability to widen your sphere by being introduced to their circle of influence, and this pattern can replicate itself many times over.

Are there any downsides to the new phenomena of online social networking? Sure, it’s easy to get overwhelmed by the number of online networks available and by learning this new system.Just as anything we learn for the first time, there is a bit of a learning curve. You definately want to be strategic and smart about how you use these new tools.

Here are 2 quick tips to leverage your online social networking:

1. Hire a savy web 2.0 person to help you set-up your accounts so that they are all connected to your blog. It’s actually pretty easy to do yourself, but you’ll save yourself tons of time by having someone set it up and walk you through it.By using a “hub” such as Hello Text, you can reduce the amount of time updating your communication to your network.

2. Do your homework, learn the “rules” and the basic protocol for Facebook, Twitter and Linked In. A couple of excellent resources include Nancy Marmelejo, of www.VivaVisablity.com and Mari Smtih of rwww.MariSmith.com.Both have the programs to help you master Web 2.0 quickly.

It really is a brand new world out there and the best ways to increase your visiblity with your target market and like minded individuals is to plug into online social networks.

Please join me on the web and let’s get our networks connected! You can connect with me at Linked In & Facebook.

Internet marketing programs and affiliate opportunities

Internet Marketing Programs and Affiliate Opportunities

Internet marketing programs and affiliate opportunities have enabled millions of marketers to become entrepreneurs. Many have made millions, and some have spent just about as much funding our friends who sell keyword advertising. There are traits among the Internet marketing and super affiliate millionaires that are consistent. Great empathy for the consumer, desire for communication, passion and hard work all drive success in Internet marketing and affiliate millionaires.

We all see and hear about them daily, the millionaire Internet marketers who claim to have a unique system to guarantee Internet traffic and sales. For more info login to: www.dropshipping-made-easy.com .The super affiliates have secrets, which they will sell to you for the “low price of the day.” The following are similar traits of the Internet marketing and super affiliate masters. These traits are no secret and today they are free. Use them and you will prosper.

Successful Internet marketers and super affiliates have great empathy for the Internet consumer. They have knowledge about the products they are marketing and who they are marketing to. They read and do research. They experience the products themselves. The top Internet marketers research e commerce consumer behavior patterns through keyword analysis and competitive websites. They read ecommerce reviews in articles and blogs, perform keyword advertising and creative split testing of Internet marketing campaigns, and view e commerce transaction patterns. They cross reference Internet marketing competitive trends. Successful affiliate marketing and Internet marketing professionals understand what the ecommerce consumer will buy, when and where they will buy it.

These millionaires have mastered the art of communicating with the e commerce consumer. They listen to the consumer and provide products and services that the consumer wants and needs. Internet consumers are looking to find and buy specific information. Successful super affiliates and Internet marketers are masters at effectively and efficiently communicating with the ecommerce consumer. These affiliate pros bring consumers to ecommerce websites and promotional sales pages, who are qualified buyers. They write articles for prospective ecommerce buyers to read, speak with these consumers in forums, communicate with them in blogs and other social marketing applications, and reach them through specifically targeted Internet advertising campaigns.

Internet marketing and super affiliate millionaires bring qualified buyers to places they understand the ecommerce consumer wants to go. They work hard to provide relevant products, which the consumer wants to buy, and they do not mislead the consumer. The best Internet marketers and top affiliates make it easy and efficient for the Internet consumer to make a purchase. For more info login to: www.the-30-minute-marketing-miracle.com  .The most successful Internet marketers realize that individual promotional pages are powerful sponges for qualified website traffic. Promotional pages are created to bring the consumer immediate access to requested information, enabling that Internet consumer to make a quick and qualified purchase decision. Internet marketing pros build affiliate relationships to develop communities around specific vertical markets. These distinct communities provide ecommerce buyers with various products, relevant to qualified interests. Successful Internet marketers and super affiliates do not stop at the first sale, they work hard to acquire repeat consumer buying patterns and increased consumer interest.

The last trait, and probably most important, is passion. Millionaire Internet marketers and super affiliates enjoy what they do. These specific communities provide e commerce buyers with multiple products, which are relevant to qualified interests. Happy, qualified visitors are active buyers and make quick purchase decisions. It is no wonder these marketing professionals are successful.

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