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Leather conference folders or e

Leather Conference Folders or E.Leather Conference Folders? The Facts and Figures

Leatherette could be a thing of the past once the amazing E.Leather fabric is more widely known throughout the Promotional Merchandise world. This article gives you all the facts you need to help you make a choice next time you are asked for Real Leather products.

1. Where does E.Leather come from?

E.Leather is a by-product of numerous manufacturing process where leather is used. The basic materils is extracted from excess trims of leather, split hides and leather shavings all of which were previouslyy discarded as general rubbish. An amazing 83% recycled leather content is created when these scraps of leather are intergrated with a textile core and most importantly no adhesives are used in the process.

2. Is the manufacturing process Environmentally Friendly?

The production process uses a state of the art Thermal Oxidiser that meets stringent EC regulations, this process recovers the solvents used as energy thereby reducing natural gas use by 50/70%. In addition the use of our air to air heat exchangers also recovers significant amounts of energy. Gas is used for drying heat which reduces CO2 emissions per KW by up to 50%. All the electric motors used in the process are low energy, high efficiency units and are rated at EFF1 where available. The resulting product is supplied on rolls which ensures minimal wastage with a very high cutting yield. Constant reviews of production processes are expected to shortly result in a closed loop recycling process.

3. How is E.Leather actually manufactured?

The shavings, trimmings and off cuts are collected and ground down to produce individual leather fibres. A strong textile core is laid between two webbed rolls- the top layer is formed of fibres from shavings and the bottom layer is formed of fibres from trimmings and hides. The leather fibre webs are interlinked with the textile core using the process of hydro-entanglement. This process excludes the use of any adhesives and helps in giving the fabric a natural feel. The fabric is then dyed and afterwards dried and colour coated.

4. What colours and Textures are available for E. Leather Conference Folders?

There is a standard stock range of colours that is wide enough to cater for 99% of all requirements however Pantone matching to corporate colours can be easily achieved subject to minimum quantities. Texture is very important with especially with leather and there will be different requirements depending upon the use that the E.Leather is put to. For example you are unlikely to want a very soft, light finish when making promotional drinks coasters whilst a fashion handbag would feel very uncomfortable manufactured from a firm unyielding finish. It is possible to create a number of different grain finished with this process which adds yet another dimension to this excellent fabric.

5. Give me some good reasons why E.Leather should be my preferred choice.Leather for my next order of Conference Folders

1. E.Leather is an Environmentally friendly product 2. The finish is totally consistent and has no marks or blemishes 3. Because it is made on rolls it is cost efficient in terms of cutting yield 4. It is very durable and has excellent fire retardant properties 5. E.Leather can be dyed to match any pantone colour. Designers can create endless variations of grain finish and colour 7. It’s easy to wipe surface makes cleaning it a simple task. The manufacturing process reduces is extremely Eco friendly 9. Manufacture is in the UK so minimising the associated Carbon Footprint 10. The fabric lends itself to numerous branding techniques

There is no doubt that E.Leather is here to stay and from an environmental point of view that is a very good thing. Buyers of Real Leather products should think seriously in future about making a preferred choice between both products. It’s not for me to make that choice for you but do please consider who you are buying these Leather Conference Folders for and what is their position in relation to the environment. If they are pro environment which they should be then by supplying them with an E.Leather product you will be demonstrating the fact that you are cognisant of their stance and are prepared to go out of your way to support it.

It’s all about the connection

It’s All About the Connection

How well connected are you these days? One of the best ways to build a business is through networking. Now, I’m not telling you something that you don’t already know, right? Most business owners belong to at least 2-3 associations or networking organizations, such as Amspirit, EWomen, and LeTip. Obviously, by attending regularly and getting involved in your networking groups, you have the opportunity to meet prospects and strategic alliances. Through networking, I’ve met many of my clients, invitations for speaking engagements and even profitable partnerships. My JV partner, Meredith and I, met through, yes, you guessed it, networking. (eWomen Network)

There is just no doubt about it! Good things happen when you get out there and connect with others. People do business with those they know, like and trust. While there are many, many obvious benefits to live, in-person networking, there’s a new kid on the “networking block”, and it’s called Web 2.0.

Basically, Web 2.0 has opened the doors for networking and you don’t even need to get dressed up to do it! Through various online social networking sites, such as Facebook,Plaxo,Linked In,and Twitter our world has suddenly become even more accessible and connected!The beauty of online social networking is the “six degrees of seperation” concept.By connecting with your contacts, you then have the ability to widen your sphere by being introduced to their circle of influence, and this pattern can replicate itself many times over.

Are there any downsides to the new phenomena of online social networking? Sure, it’s easy to get overwhelmed by the number of online networks available and by learning this new system.Just as anything we learn for the first time, there is a bit of a learning curve. You definately want to be strategic and smart about how you use these new tools.

Here are 2 quick tips to leverage your online social networking:

1. Hire a savy web 2.0 person to help you set-up your accounts so that they are all connected to your blog. It’s actually pretty easy to do yourself, but you’ll save yourself tons of time by having someone set it up and walk you through it.By using a “hub” such as Hello Text, you can reduce the amount of time updating your communication to your network.

2. Do your homework, learn the “rules” and the basic protocol for Facebook, Twitter and Linked In. A couple of excellent resources include Nancy Marmelejo, of www.VivaVisablity.com and Mari Smtih of rwww.MariSmith.com.Both have the programs to help you master Web 2.0 quickly.

It really is a brand new world out there and the best ways to increase your visiblity with your target market and like minded individuals is to plug into online social networks.

Please join me on the web and let’s get our networks connected! You can connect with me at Linked In & Facebook.

Length of your business plan

Length of Your Business Plan

How long should a business plan be A business plan needs to be whatever length is required to excite the investor, prove that management truly understands the market, and detail the execution strategy. From surveys of investor needs, Growthink has found that 15 to 25 pages of text is the optimum length in which to accomplish this. Anymore and the time constrained investor will be forced to skim certain sections of the plan, even if they are generally interested, which could lead them to miss essential elements. Any less and the investor will think that the business has not been fully thought through, or will simply not have enough information to make an investment decision.

Many management teams feel that their company is too complex to describe in 15 to 25 pages. While this is sometimes true, the business plan is not meant to tell the whole story. Rather, the company must be boiled down into its essential elements. If the investor is interested, there will be plenty of additional time to tell the whole story.

Business plans, like other marketing communications documents, should be visually appealing and easy to read. This can be accomplished by using charts and graphics and by formatting the plan for readability. Effectively using these techniques will enable the investor to more quickly and easily understand the company s value proposition within fewer pages.

While the body of the business plan should be 15 to 25 pages, the Appendix can be used for supplemental information. The Appendix should include a full set of financial projections, and as appropriate, technical and or operational drawings, partnership and/or customer agreements, expanded competitor reviews, and lists of key customers among others.

If the Appendix is long, a divider should be used to separate it from the body of the plan, or a separate Appendix document should be prepared. These techniques ensure that the investor is not handed a thick business plan, which will make them queasy before even opening it up.

To summarize, the goal of the business plan is to create interest   not to have an investor write you a check. In creating interest, the full story of your company need not be told. Rather, the plan should include the essential elements regarding why an investor should invest and spend more time examining the business opportunity. The shorter length does not mean that your business plan should take less time to prepare. Rather, it will take more time. As Mark Twain once said, If I had more time, I would write a shorter story. Likewise, condensing your business plan to a concise, compelling document is challenging and time consuming. Fortunately the rewards are significant.

Interior painting

Interior painting

Considering the painting the house is more horrible thing that going to dentist. But you can’t live with stark white walls. A lots of changing happened but the craftsmanship and the quality material has been changed. Since the tool of the painting remains the same like surface, texture and technique. But it’s the house that gives you pleasure of comfort and the sense of security from the hectic long stress work and traffic.

Research shows that there are few colors that effects our psychology, means give us some sense of coolness and some a kind of affection. So choosing the right mood for the painting with colors is very important which will add values to your home.

So choosing the right color is most important thing considering the color of the furniture, how that color you choose stands with the lights as day passes and at night time. When think of the color just think of the different you are living with them. There are different types of the paint which needed to be decided wisely such as Satin, Flat, Gloss, Flat Paints, and Semi-Gloss. Satin as name indicates are better then Flat paints because has quality of easy cleaning. While other tow Gloss and the Semi-Gloss are more resilient and durable.

Some people see plant and the brushes to paint walls most see them in depth and adding texture to the walls. Such a thing is done by doing Faux Painting, Wall Stenciling, Cloth Stamping, and Rubber Stamping. Seening thses techniques of painting seem to fun but living with them for long term is not so fun.

Home owner with the paint and brush is able to handle an interior painting with ease. Only the most complex and highly structured would have be advantage from the professional but as far as home interior is concern the painting techniques are not a lot of the one’s reach.

How to write for the web

How to Write for the Web

The Scanning Reader

Writing for the Web is different than writing for print. The differences are slight but significant. First, people don’t really read online; they scan because of what is called the “flicker rate” of a computer monitor. This means people read 25% slower online than in print publications. What does this mean for you as a writer? It means you have to write differently to connect with readers.

Begin at the End

Writing for the Web is like good journalism. Use the old, “Who, What, Where, When, Why, and How” journalistic formula when you write for the web. This is called the inverted pyramid. Put your conclusion at the beginning and then write the details. The Web is a no-nonsense, grab-it-and-go, and give-it-to-me-now medium. You must connect with a reader immediately or you lose them.

Write Chunky

Since the reader is scanning rather than reading you must break your text down into bite size portions. You’ll notice this article has short, chunky segments. Each segment only needs 75 words or less. This opens up the white space surrounding the text and provides comfortable reading. Chunky writing takes some practice but it is quite easy. When you write chunky, create strong headlines and subheadings. Make your main points and move the reader along. Also, use short bulleted or numbered lists like this:

? Bullets

1. Numbers

2. More numbers

3. Still more numbers

See how the text opens up and moves along?

Sail the High Cs

There are four C words you need to know when writing for the Web.

? Concise

Write tight. Keep it short. Eliminate unnecessary words.

? Clear

Use precise words. Get specific and avoid generalizations.

? Clean

Avoid excessive clutter in your writing. Pick up the litter of too many –ly words and put them in the wastebasket. Empty “that” into the dumpster unless you have to keep it. Then keep only what you need.

? Credible

Write with honesty and integrity. Nothing is wrong with marketing but readers recognize slick, manipulative tactics. Write from your heart, even in advertising, and you will reach readers.

K.I.S.S.

Keep It Simple Sweetheart! The last “S” was changed intentionally to a term ala Humphrey Bogart. Because you should never, ever insult your readers’ intelligence. But at the same time, write in easy-to-understand terms and your readers will love you for it. And they will keep reading what you write. Every writer needs a good vocabulary but that doesn’t mean it should be used to make readers feel unlearned or uneducated.

The bottom line? Keep it simple, encourage and inform your readers with short, clear, crisp writing. Then you will enjoy success as a great web writer!

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